{"id":1551,"date":"2023-05-17T15:01:20","date_gmt":"2023-05-17T21:01:20","guid":{"rendered":"https:\/\/hyundaicr.com\/blog\/?p=1551"},"modified":"2023-05-17T15:01:56","modified_gmt":"2023-05-17T21:01:56","slug":"spiderman-2","status":"publish","type":"post","link":"https:\/\/www.hyundaicr.com\/blog\/spiderman-2\/","title":{"rendered":"Hyundai Motor y Sony Pictures se unen por tercera vez en \u2018Spider Man: Across the Spider-Verse\u2019\ufffc"},"content":{"rendered":"\n<p><strong>SE\u00daL\/FOUNTAIN VALLEY-<\/strong> Hyundai Motor Company y Sony Pictures vuelven a unir sus fuerzas este verano en \u00abSpider-Man: Across the Spider-Verse\u00bb. La pel\u00edcula de animaci\u00f3n presenta una versi\u00f3n voladora del prototipo de veh\u00edculo el\u00e9ctrico Prophecy y su visi\u00f3n de la movilidad en el futuro. Como parte de esta iniciativa se realizar\u00e1 una campa\u00f1a de marketing mundial conjunta donde se destacan los aclamados veh\u00edculos el\u00e9ctricos IONIQ de Hyundai.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-Billboard-shot.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-Billboard-shot-1024x576.jpg\" alt=\"\" class=\"wp-image-1553\" srcset=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-Billboard-shot-1024x576.jpg 1024w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-Billboard-shot-300x169.jpg 300w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-Billboard-shot-768x432.jpg 768w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-Billboard-shot-1536x864.jpg 1536w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-Billboard-shot-1200x675.jpg 1200w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-Billboard-shot.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>La colaboraci\u00f3n se deriva de una asociaci\u00f3n promocional global que Hyundai Motor firm\u00f3 con Sony Pictures en 2020 para mostrar la visi\u00f3n de movilidad de la compa\u00f1\u00eda centrada en el ser humano, a trav\u00e9s de innovaciones tecnol\u00f3gicas y de producto. Las entregas anteriores incluyeron \u00abSpider-Man: No Way Home\u00bb (2021) con el IONIQ 5 EV dedicado y el SUV Tucson, y \u00abUncharted\u00bb (2022) con el concepto SUV Tucson Beast y varios coches de producci\u00f3n. \u00abSpider-Man: Across the Spider-Verse\u00bb es la secuela de la pel\u00edcula de animaci\u00f3n ganadora de un Oscar\u00ae, \u00abSpider-Man: Into the Spider-Verse\u00bb (2018).&nbsp;&nbsp;<\/p>\n\n\n\n<p>En la nueva pel\u00edcula, que se estrena en los cines de todo el mundo a partir de junio, el p\u00fablico ver\u00e1 el &#8216;Flying Prophecy&#8217;, una versi\u00f3n del concept car del mundo real que inspir\u00f3 el dise\u00f1o del IONIQ 6, el &#8216;Electrified Streamliner&#8217; que recientemente gan\u00f3 tres honores World Car of the Year y un &#8216;Gold&#8217; iF Design Award.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-5.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-5-1024x576.jpg\" alt=\"\" class=\"wp-image-1554\" srcset=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-5-1024x576.jpg 1024w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-5-300x169.jpg 300w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-5-768x432.jpg 768w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-5-1536x864.jpg 1536w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-5-1200x675.jpg 1200w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-5.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>La pel\u00edcula tambi\u00e9n presenta varios de los futuros conceptos de movilidad de Hyundai Motor para revitalizar las ciudades, como la movilidad a\u00e9rea avanzada (AAM), una nueva forma de movilidad que utiliza el espacio a\u00e9reo para reducir el tiempo de tr\u00e1nsito; los veh\u00edculos especiales (PBV), un dispositivo de movilidad urbana respetuoso con el medio ambiente para adaptarse a diversos estilos de vida; y Hub, un espacio para la transferencia de movilidad y actividades comunitarias. La pel\u00edcula tambi\u00e9n presenta un robotaxi de ficci\u00f3n aut\u00f3nomo basado en el Hyundai Pony, el primer modelo propio de Hyundai Motor. Todo ello se muestra en el contexto de \u00abNueva York\u00bb, una ciudad del Spider-Verse en el a\u00f1o 2099.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-6-with-Spiderman.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-6-with-Spiderman-1024x576.jpg\" alt=\"\" class=\"wp-image-1555\" srcset=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-6-with-Spiderman-1024x576.jpg 1024w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-6-with-Spiderman-300x169.jpg 300w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-6-with-Spiderman-768x432.jpg 768w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-6-with-Spiderman-1536x864.jpg 1536w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-6-with-Spiderman-1200x675.jpg 1200w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Custom-Animation-IONIQ-6-with-Spiderman.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Hyundai Motor y Sony Pictures tambi\u00e9n est\u00e1n colaborando en una campa\u00f1a de marketing global multidimensional que se desarrollar\u00e1 entre mayo y julio. La campa\u00f1a incluye un anuncio de televisi\u00f3n animado en el que aparecen Spider-Man, el IONIQ 6 y el IONIQ 5, y utiliza una nueva canci\u00f3n producida por Metro Boomin. Adem\u00e1s, hay contenido tem\u00e1tico de Spider-Verse en las redes sociales, una pel\u00edcula entre bastidores sobre los futuros conceptos de movilidad de Hyundai que incorpora la historia de colaboraci\u00f3n de Hyundai y Sony en el proceso de producci\u00f3n de la pel\u00edcula, y una exposici\u00f3n promocional offline.<\/p>\n\n\n\n<p>\u00abA trav\u00e9s de nuestra asociaci\u00f3n, pretendemos presentar nuestra visi\u00f3n de la movilidad futura con contenidos de entretenimiento que gusten a las generaciones m\u00e1s j\u00f3venes\u00bb, declar\u00f3 Sungwon Jee, Vicepresidente Senior y Director Global de Marketing de Hyundai Motor Company. \u00abEsta campa\u00f1a ser\u00e1 bien recibida por los clientes y esperamos crear un impulso positivo para la marca Hyundai\u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Movie-shot_Hydrogen-Truck-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Movie-shot_Hydrogen-Truck-1024x429.jpg\" alt=\"\" class=\"wp-image-1556\" srcset=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Movie-shot_Hydrogen-Truck-1024x429.jpg 1024w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Movie-shot_Hydrogen-Truck-300x126.jpg 300w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Movie-shot_Hydrogen-Truck-768x322.jpg 768w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Movie-shot_Hydrogen-Truck-1536x644.jpg 1536w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Movie-shot_Hydrogen-Truck-2048x858.jpg 2048w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Movie-shot_Hydrogen-Truck-1200x503.jpg 1200w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2023\/05\/Hyundai-X-Spider-verse_Movie-shot_Hydrogen-Truck-1980x830.jpg 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u00abDurante nuestra larga relaci\u00f3n con Hyundai, su equipo sigue creando campa\u00f1as impresionantes que captan la esencia misma de la marca. Utilizando la m\u00fasica de la banda sonora de la pel\u00edcula, Hyundai ha creado una campa\u00f1a de marketing elegante y vanguardista que alinea perfectamente sus innovadores productos con uno de los personajes de superh\u00e9roes m\u00e1s ic\u00f3nicos\u00bb, dijo Jeffrey Godsick, EVP, Global Partnerships &amp; Brand Management y Head of Location Based Entertainment, Sony Pictures Entertainment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2022\tLa nueva pel\u00edcula de animaci\u00f3n mostrar\u00e1 una versi\u00f3n voladora del prototipo de veh\u00edculo el\u00e9ctrico Prophecy de Hyundai Motor, predecesor del modelo totalmente el\u00e9ctrico IONIQ 6, junto con ejemplos de la visi\u00f3n de movilidad futura de la empresa<\/p>\n","protected":false},"author":8,"featured_media":1552,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21,24],"tags":[33,30,123,43,136,135],"class_list":["post-1551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacados","category-ultimo","category-marca","tag-hyundai","tag-ioniq-5","tag-ioniq-6","tag-movilidad-electrica","tag-pider-man-across-the-spider-verse","tag-spider-man"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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