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Adem\u00e1s de los premios Le\u00f3n de Plata en las categor\u00edas de publicidad exterior e impresa, \u00abThe Bigger Crash\u00bb tambi\u00e9n fue preseleccionado en la categor\u00eda de dise\u00f1o.<\/p>\n\n\n\n
\u00abEste premio reconoce los esfuerzos de Hyundai Motor por mostrar a nuestros clientes que estamos sinceramente comprometidos con el fomento de un futuro sostenible\u00bb, dijo Sungwon Jee, vicepresidente y jefe de la subdivisi\u00f3n de Experiencia de Marca de Hyundai Motor Company. \u00abSeguiremos llevando a cabo diversas actividades para promover la movilidad ecol\u00f3gica bajo nuestra visi\u00f3n de marca, ‘Progreso para la Humanidad'\u00bb.<\/p>\n\n\n\n
La campa\u00f1a \u00abThe Bigger Crash\u00bb fue dise\u00f1ada para dirigir la conversaci\u00f3n en torno al cambio clim\u00e1tico hacia un futuro m\u00e1s ecol\u00f3gico y muestra el enfoque reflexivo de Hyundai Motor para ofrecer diversos medios de movilidad. La campa\u00f1a tambi\u00e9n subraya el compromiso de Hyundai Motor de desempe\u00f1ar un papel activo en la lucha contra este problema en beneficio de las generaciones futuras.<\/p>\n\n\n\n
Antes de recibir los Leones de Plata en Cannes Lions, la campa\u00f1a tambi\u00e9n recibi\u00f3 el Premio L\u00e1piz de Plata en la categor\u00eda de Fotograf\u00eda en los premios de Dise\u00f1o y Direcci\u00f3n de Arte (D&AD), el principal premio europeo de publicidad y dise\u00f1o. Tambi\u00e9n obtuvo siete destacados premios en The One Show Award en Estados Unidos, y premios de plata y bronce en The Art Directors Club en Alemania.<\/p>\n\n\n\n
Fundado en 1954, el Festival Internacional de la Creatividad de Cannes Lions es uno de los acontecimientos m\u00e1s importantes de la industria publicitaria, con m\u00e1s de 25.000 trabajos presentados de 90 pa\u00edses de todo el mundo este a\u00f1o. El festival se celebr\u00f3 del 20 al 24 de junio de este a\u00f1o.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
El anuncio de la campa\u00f1a de la marca Hyundai gan\u00f3 el premio Silver Lions en las categor\u00edas de Campa\u00f1a de Cartelera Exterior e Impresi\u00f3n en el sector del autom\u00f3vil<\/p>\n","protected":false},"author":8,"featured_media":1306,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,24,2],"tags":[33,36,122],"class_list":["post-1305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eco","category-marca","category-noticias","tag-hyundai","tag-premios","tag-the-bigger-crash"],"yoast_head":"\n
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