{"id":1071,"date":"2021-08-27T17:24:19","date_gmt":"2021-08-27T23:24:19","guid":{"rendered":"https:\/\/hyundaicr.com\/blog\/?p=1071"},"modified":"2021-08-27T17:28:30","modified_gmt":"2021-08-27T23:28:30","slug":"hyundai-motor-gana-17-premios-red-dot-2021","status":"publish","type":"post","link":"https:\/\/www.hyundaicr.com\/blog\/hyundai-motor-gana-17-premios-red-dot-2021\/","title":{"rendered":"Hyundai Motor gana 17 premios Red Dot 2021: Dise\u00f1o de Marca y Comunicaci\u00f3n 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>SE\u00daL, 24 de agosto de 2021 &#8211;<\/strong> Hyundai Motor Company gan\u00f3 17 premios de dise\u00f1o, incluyendo dos &#8216;Best of Best&#8217; y 15 honores &#8216;Winner&#8217;, en el Red Dot Award: Brands &amp; Communication Design 2021, organizado por el Design Zentrum Nordrhein Westfalen de Alemania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Red Dot reconoci\u00f3 la campa\u00f1a de nuevas tecnolog\u00edas de Hyundai Motor \u00abLittle Big e-Motion\u00bb como Mejor de lo Mejor en la categor\u00eda de Cine y Animaci\u00f3n. El v\u00eddeo de la campa\u00f1a muestra c\u00f3mo un minicoche equipado con la tecnolog\u00eda Emotion Adaptive Vehicle Control (EAVC) ayuda a los j\u00f3venes pacientes a ir de la cama del hospital a la sala de tratamiento. El v\u00eddeo tambi\u00e9n recibi\u00f3 un premio de plata del 2021 New York Festival Advertising Award.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-5-2021-Red-Dot-London-Eye-IONIQ-brand-campaign.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-5-2021-Red-Dot-London-Eye-IONIQ-brand-campaign-1024x683.jpg\" alt=\"\" data-id=\"1073\" data-full-url=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-5-2021-Red-Dot-London-Eye-IONIQ-brand-campaign.jpg\" data-link=\"https:\/\/www.hyundaicr.com\/blog\/?attachment_id=1073\" class=\"wp-image-1073\" srcset=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-5-2021-Red-Dot-London-Eye-IONIQ-brand-campaign-1024x683.jpg 1024w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-5-2021-Red-Dot-London-Eye-IONIQ-brand-campaign-300x200.jpg 300w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-5-2021-Red-Dot-London-Eye-IONIQ-brand-campaign-768x512.jpg 768w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-5-2021-Red-Dot-London-Eye-IONIQ-brand-campaign-1536x1024.jpg 1536w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-5-2021-Red-Dot-London-Eye-IONIQ-brand-campaign-1200x800.jpg 1200w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-5-2021-Red-Dot-London-Eye-IONIQ-brand-campaign.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-4-2021-Red-Dot-Hyundai-EV-Station-Gangdong.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-4-2021-Red-Dot-Hyundai-EV-Station-Gangdong-1024x683.jpg\" alt=\"\" data-id=\"1074\" data-full-url=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-4-2021-Red-Dot-Hyundai-EV-Station-Gangdong.jpg\" data-link=\"https:\/\/www.hyundaicr.com\/blog\/?attachment_id=1074\" class=\"wp-image-1074\" srcset=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-4-2021-Red-Dot-Hyundai-EV-Station-Gangdong-1024x683.jpg 1024w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-4-2021-Red-Dot-Hyundai-EV-Station-Gangdong-300x200.jpg 300w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-4-2021-Red-Dot-Hyundai-EV-Station-Gangdong-768x512.jpg 768w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-4-2021-Red-Dot-Hyundai-EV-Station-Gangdong-1200x800.jpg 1200w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-4-2021-Red-Dot-Hyundai-EV-Station-Gangdong.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-3-2021-Red-Dot-Hyundai-Motorstudio-Busan-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-3-2021-Red-Dot-Hyundai-Motorstudio-Busan-1024x683.jpg\" alt=\"\" data-id=\"1075\" data-full-url=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-3-2021-Red-Dot-Hyundai-Motorstudio-Busan-scaled.jpg\" data-link=\"https:\/\/www.hyundaicr.com\/blog\/?attachment_id=1075\" class=\"wp-image-1075\" srcset=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-3-2021-Red-Dot-Hyundai-Motorstudio-Busan-1024x683.jpg 1024w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-3-2021-Red-Dot-Hyundai-Motorstudio-Busan-300x200.jpg 300w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-3-2021-Red-Dot-Hyundai-Motorstudio-Busan-768x512.jpg 768w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-3-2021-Red-Dot-Hyundai-Motorstudio-Busan-1536x1024.jpg 1536w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-3-2021-Red-Dot-Hyundai-Motorstudio-Busan-2048x1365.jpg 2048w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-3-2021-Red-Dot-Hyundai-Motorstudio-Busan-1200x800.jpg 1200w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-3-2021-Red-Dot-Hyundai-Motorstudio-Busan-1980x1320.jpg 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-2-2021-Red-Dot-Hyundai-EV-Infotainment-System-Jong-e.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-2-2021-Red-Dot-Hyundai-EV-Infotainment-System-Jong-e-1024x576.jpg\" alt=\"\" data-id=\"1076\" data-full-url=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-2-2021-Red-Dot-Hyundai-EV-Infotainment-System-Jong-e.jpg\" data-link=\"https:\/\/www.hyundaicr.com\/blog\/?attachment_id=1076\" class=\"wp-image-1076\" srcset=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-2-2021-Red-Dot-Hyundai-EV-Infotainment-System-Jong-e-1024x576.jpg 1024w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-2-2021-Red-Dot-Hyundai-EV-Infotainment-System-Jong-e-300x169.jpg 300w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-2-2021-Red-Dot-Hyundai-EV-Infotainment-System-Jong-e-768x432.jpg 768w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-2-2021-Red-Dot-Hyundai-EV-Infotainment-System-Jong-e-1536x864.jpg 1536w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-2-2021-Red-Dot-Hyundai-EV-Infotainment-System-Jong-e-1200x675.jpg 1200w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-2-2021-Red-Dot-Hyundai-EV-Infotainment-System-Jong-e.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-1-2021-Red-Dot-Little-Big-e-Motion.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"619\" src=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-1-2021-Red-Dot-Little-Big-e-Motion-1024x619.jpg\" alt=\"\" data-id=\"1077\" data-full-url=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-1-2021-Red-Dot-Little-Big-e-Motion.jpg\" data-link=\"https:\/\/www.hyundaicr.com\/blog\/?attachment_id=1077\" class=\"wp-image-1077\" srcset=\"https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-1-2021-Red-Dot-Little-Big-e-Motion-1024x619.jpg 1024w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-1-2021-Red-Dot-Little-Big-e-Motion-300x181.jpg 300w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-1-2021-Red-Dot-Little-Big-e-Motion-768x464.jpg 768w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-1-2021-Red-Dot-Little-Big-e-Motion-1200x725.jpg 1200w, https:\/\/www.hyundaicr.com\/blog\/wp-content\/uploads\/2021\/08\/Photo-1-2021-Red-Dot-Little-Big-e-Motion.jpg 1335w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Red Dot tambi\u00e9n reconoci\u00f3 el dise\u00f1o tem\u00e1tico del sistema de infoentretenimiento para veh\u00edculos el\u00e9ctricos de Hyundai &#8211; Jong-e&#8217; aplicado al IONIQ 5 como el mejor de la interfaz y la experiencia del usuario, la primera victoria de la empresa en esta categor\u00eda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La interfaz gr\u00e1fica de usuario (GUI) Jong-e del sistema ofrece varios ajustes de ambiente interior, como gradientes de color suaves, delicados y exuberantes con elementos de dise\u00f1o de p\u00edxeles param\u00e9tricos como los utilizados para las luces exteriores del IONIQ 5.  El sistema encapsula el concepto ecol\u00f3gico del VE y la identidad de marca de Hyundai Motor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, Hyundai Motor reafirm\u00f3 su ventaja competitiva en el dise\u00f1o de la marca y la comunicaci\u00f3n al obtener 15 ganadores en siete categor\u00edas, incluyendo Cine y Animaci\u00f3n, Interfaz y Experiencia de Usuario, Comunicaci\u00f3n Espacial, Aplicaciones, Publicidad, Online y Soluciones Digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los ganadores en la categor\u00eda de Cine y Animaci\u00f3n fueron el v\u00eddeo de la campa\u00f1a \u00abThis is Us\u00bb de Hyundai Motor, que muestra la esperanza y la solidaridad para superar el COVID-19, y la pel\u00edcula cinematogr\u00e1fica \u00abI&#8217;m in charge\u00bb, que apela a la responsabilidad de todos para mover el mundo de forma sostenible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los ganadores en la categor\u00eda de Interfaz y Experiencia de Usuario fueron \u00abHyundai Infotainment System-Aqua Theme Design\u00bb y la plataforma de televisi\u00f3n inteligente de Hyundai Motor \u00abChannel Hyundai\u00bb. Los ganadores en la categor\u00eda de aplicaciones fueron \u00abChannel Hyundai\u00bb, la aplicaci\u00f3n de conectividad de Hyundai \u00abBluelink\u00bb y la aplicaci\u00f3n de servicio y estilo de vida m\u00f3vil personalizado de la marca Genesis \u00abMy Genesis\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El Red Dot Award es el segundo premio mundial de dise\u00f1o que se concede a \u00abHyundai Infotainment System-Aqua Theme Design\u00bb, \u00abChannel Hyundai\u00bb y \u00abBluelink\u00bb, tras el iF Design Award 2021 de este a\u00f1o. Tambi\u00e9n es destacable que \u00abChannel Hyundai\u00bb haya ganado en cuatro categor\u00edas diferentes de Red Dot, incluyendo Dise\u00f1o de Interfaz y Experiencia de Usuario, Aplicaciones, Online y Soluci\u00f3n Digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los ganadores en la categor\u00eda de dise\u00f1o espacial fueron \u00abHyundai Motorstudio Busan\u00bb, \u00abHyundai Motor Group Training Center\u00bb, \u00abHyundai EV Station Gangdong\u00bb y \u00abHyundai Cheonan Global Learning Center\u00bb, que fueron reconocidos por ofrecer nuevas experiencias a los clientes a trav\u00e9s del dise\u00f1o espacial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los ganadores en la categor\u00eda de publicidad fueron \u00abOOH &amp; Ambient for London Eye\u00bb, una campa\u00f1a de la marca IONIQ realizada en el mundialmente famoso London Eye el a\u00f1o pasado, y \u00abH2U (Hydrogen to You)\u00bb, una campa\u00f1a que promueve el valor infinito de la energ\u00eda sostenible del hidr\u00f3geno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(*La palabra \u00abJong-e\u00bb significa \u00abpapel\u00bb en coreano)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los premios incluyen dos \u00abBest of Best\u00bb y 15 \u00abWinner\u00bb. Las categor\u00edas incluyen Cine y Animaci\u00f3n, Interfaz y Experiencia de Usuario, Comunicaci\u00f3n Espacial, Aplicaciones, Publicidad, Online y Soluciones Digitales<\/p>\n","protected":false},"author":8,"featured_media":1077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,26,21,24,2],"tags":[33,36,96],"class_list":["post-1071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacados","category-estilo-de-vida","category-ultimo","category-marca","category-noticias","tag-hyundai","tag-premios","tag-red-dot"],"_links":{"self":[{"href":"https:\/\/www.hyundaicr.com\/blog\/wp-json\/wp\/v2\/posts\/1071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hyundaicr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hyundaicr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hyundaicr.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hyundaicr.com\/blog\/wp-json\/wp\/v2\/comments?post=1071"}],"version-history":[{"count":3,"href":"https:\/\/www.hyundaicr.com\/blog\/wp-json\/wp\/v2\/posts\/1071\/revisions"}],"predecessor-version":[{"id":1080,"href":"https:\/\/www.hyundaicr.com\/blog\/wp-json\/wp\/v2\/posts\/1071\/revisions\/1080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hyundaicr.com\/blog\/wp-json\/wp\/v2\/media\/1077"}],"wp:attachment":[{"href":"https:\/\/www.hyundaicr.com\/blog\/wp-json\/wp\/v2\/media?parent=1071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hyundaicr.com\/blog\/wp-json\/wp\/v2\/categories?post=1071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hyundaicr.com\/blog\/wp-json\/wp\/v2\/tags?post=1071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}